[sslog]the sustainable style weblog

Fast Greens

Yep, blown away by another magazine. The most recent issue of Fast Company Magazine is chock full of sustainability. A couple items in "Feedback" regarding their March issue to begin with. In their "Fast Talk" section, one of the highlighted individuals is Patty Herrera, Director of Multicultural Initiatives for the Oakland Raiders. The team has had many diversity firsts, including the first Hispanic head coach and then later, Art Shell, the first African American head coach. What really got me was that they now broadcast the games in Navajo. AWESOME! Next there is of course Ford's hybrid add with Kermit the Frog. Move onto an article title "Deconstructing Wal-Mart's Wonder Truck" which evaluated their fleet's efforts to improve envrironmental performance. Followed by a short blurb on Lord Richard Rogers efforts to enrich the Queens waterfront in NYC which will include some environmentally efficient materials. Next a feature article by Charles Fishman titled "A Farming Fairy Tale" which exlpores what life on the farm would be like (actually what life would be like for all of us) if a switch to organic happened overnight. Also a great book review of "Organic, Inc.". And last but not least, a great back and forth in their column "Open Debate" on feeding the world with Billy Shore of Share Our Strength and William Easterly NYU Professor.