sustainable style foundation*

Awhile back, we took note when British rockers Gomez signed on with Clifbar's Clif Green Notes program to help bands green it up while they're on tour. The program includes efforts like biodiesel in the bus, organic food backstage, offsets for carbon emissions and organic t-shirts for merchandise. All of these things sound great, but how can you be sure they get done? The boys at Gomez were serious enough about it to make a movie, following up on their efforts as they traipsed around the country, and it turns out that they really were doing those things. The bus driver became a biodiesel-finding pro, the organic orange juice flowed like wine, and the band and crew all started thinking more about how environmental issue affected their daily lives. Sounds like a pretty successful tour; check out the video below for all the details. [Ecorazzi] via [Hugg]