sustainable style foundation*

A new website just launched out of the UK called Fashion-Conscience.com. At first glance, it looks pretty awesome. Their focus on trends and desingers shows they do in fact get the fashion thing as well as the 'with a consience' part. Yes, you consumption critics out there, it does promote consumerism but as we have long said here at SSF, consumption isn't such a bad thing if the latest and greatests products and services have a deep sustainability commentment. Congrats Fashion-Conscience, we'll be rooting for ya. Sean