sustainable style foundation*

From Haberdash for Humanity...When it comes to a food staple around the world, few would argue that rice tops the list. Many would be surprised to know that rice grows around the world and one of the most innovative rice growers, Acquerello, hales from the Vercelli province of the Piedmont region in Italy. The history of rice in Italy goes back to the 1400s and is rich with culture and connection to the land. The family behind Acquerello, the Rondolino family, has been growing rice in the area for three generations and has brought rice cultivation firmly into the 21st century. One of their boldest innovations was to go completely organic in 1998. Along with this committment comes an appreciation for the land and ecosystem connected to rice farming. Today, the paddy fields, known as Tenuta Colombara, are thriving with fish, frogs, and rare birds. Even the product can reflects this committment and appeciation for the natural world. Acquerello is also a support of the Slow Food movement, even more reason to sit back and savor a fine dining experience with some responsible rice.

from haberdash.org...Finished pouring over GQ and Men's Vogue to see what's in this season? Why not pick up the latest issue of AutoBio and check out what alternative energy cars hot in Paris too. AutoBio just published their 5th issue and each gets better and better as they focus both on design and environmental attributes of the vehicles they profile and review. These cars may be familiar to the European crowds but they are sure to raise some eyebrows in the States since we rarely get a glimpse at the European auto industry's innovations.

(Cristina Sacco - Glasgow, Scotland) This week I have seen a couple of dubious statements made in what claims to be an ethical consumer magazine. It promoted the hand-knit items of two companies as examples of more ethical shopping choices. One company is well-known and has Fair Trade credentials. The other one is selling a hand-knit cabled cardigan for £45. Hypothetically, let's say each cardigan costs the company £25, and of that, the company pays for the processing, the yarn, and the labor involved in hand-knitting a cabled cardigan.

Here's where I have to confess that I am a knitter and I know how long it takes to knit an adult-sized cabled cardigan.

Even at wholesale prices, the yarn is a significant cost, so I have difficulty believing that the people knitting these sweaters are working under good conditions, being paid a fair wage. To be fair, the error here is in the magazine, the manufacturer makes no claims of ethical production, the magazine does. If being hand-made is promoted as an ethical attribute of a product (whether by the manufacturer or by a magazine), think twice about the labor involved and check to see if the manufacturer has Fair Trade credentials. Or, if all else fails, learn to knit or crochet your own cardigans, but I will write more on that subject another time.

Ok, I have an addendum this week, so that I don't get renamed "The Skeptical Shopper":

Since Ari mentioned disposable tissues in her latest Green Revelation post (Waste Not Want Not), I thought it was a good time to reveal my little-known affection for the handkerchief. Of my small handkerchief collection, my favorite is by Sukie. Sukie hankies are 100% cotton (not organic), printed in the UK, are easy to wash by hand in the sink, and dry very quickly. They are also beautiful and soft, and make having a cold just a little bit more tolerable.

The latest addition to the eco-fashion show frenzy occured in Cracow on January 26th. With the Cracow School of Art and Fashion Design (Szkola Artystyczego Projektowania Ubioru) educating students in creating innovating eco-fashion clothing made of recycled materials-paper and plastic, its no surprise all eyes were on Polish designers for their interpretation of the global trend. Over 300 garments were presented during the show titled "Recykling Multiplikacje". The show was also an opening event of the international competition for young designers createeurope.com's The Fashion Academy Award.

Images by Pawel Kaminski

(Cristina Sacco - Glasgow, Scotland) Bags of Change is a loyalty scheme for shops selling organic and fair trade goods, except instead of a loyalty card, you use their bag. Shoppers with the bag will get discounts on organic and fair trade items in participating shops. Unlike the reusable grocery store-branded bags ubiquitous here, these are made from hemp and organic cotton and are cute enough to act as an every-day tote bag. The bag costs £14.85 and is available in three colors.

All the men out there buying organic goods write to Bags of Changeand ask them to introduce more styles, as these bags are clearly aimed at women. Shops in the scheme sell a wide range of products, including food, paint, mattresses, toys, cleaning products, vitamins, and luggage. Wouldn't men enjoy a discount on these things too?

(Cristina Sacco - Glasgow, Scotland) For those wondering how to be better shoppers in the UK, Green is the New Black, by Tamsin Blanchard (with an acompanying blog) fits the bill. It is not for those who have resolved to buy less in the new year, as Blanchard’s enthusiasm for recycled fairtrade jewelry and jeans made from organic cottom denim will have many readers holding the book in one hand and clicking around the web sites she mentions with the other. The Little Green Book section at the back compiles these sites into a long list, marking them with vintage, fair trade, recycled, organic, vegetarian, and craft symbols. Short passages from celebrities, style consultants, and models, as well as details of which celebrities wear vegan shoes all add to the chatty magazine-style tone of the book.

Blanchard’s excitement for the topic is endearing and effective, however, Green is the New Black is not without flaws. Blanchard makes a few irritating errors, such as referring to Shirley Manson as the singer of the band Rubbish instead of Garbage, and saying that apple cider vinegar is an alkali (it’s an acid, just like every other vinegar). Also, the section on skincare should have been better- researched for a number of reasons. Firstly, it fails to mention exactly which chemical ingredients are to be avoided in skin and hair care products. Secondly, the discussions of specific different skin and hair care brands is full of vague marketing language like "natural ingredients" lacking in legal and scientific value. Finally, Blanchard and her guests' passages mention brands which do sell products containing parabens and other nasty chemical preservatives against which she had previously cautioned. It's frustrating that this chapter is so substandard as there are good British skin care brands out there, and many international brands are also available here. Faults aside, this is an enjoyable read, and will certainly tempt those who love to shop and are looking to do so more responsibly this year than last.

(Pier Paolo - Torino, Italia) The recent appointment of Seoul as World Design Capital in 2010 could be interpreted in two different ways at least. From one hand we could read the attempt to free South Korea from the stereotyped image of the ICT Nation above all. On the other hand we could consider the effort to include a lot of design Korean actions under the same umbrella named Design. In short, the attempt to boost quality and exports of Korean car district well represented by companies such as Hyundai, Kia or Daewoo, considered worldwide as the second regional business segment after IT (with two Korean pillars: Samsung and LG). And giving authoritativeness to international events such as Design Korea, founded in 2003 and now arrived at the third appointment. This event (International conference, exhibition and so on) very attractive for the international design community, has the cultural objective to put together ideas, design policies, associations, institutions, designers, critics and students. And they do it very well under the coordination of KIDP (Korean Institute of Design Promotion), the real motor of all these events.

Therefore the mayor of Seoul, Oh Se-Hoon, last October (when the city was named World Design Capital 2010) mentioned the so call “miracle on the Han river”. This is the period between Sixties and Seventies in which there was an extraordinary and rapid economic and industrial growth in Seoul, the city in which the river Han flows. So Seoul triumphed over cities such as Dubai, Singapore and Toronto and it is really worthy of this appointment beacuse of all the efforts to support a real international culture of industrial design at different levels. The Korean city and its area (which has about 20 million of inhabitants) will be for one year backstage and background of the design events. However my feeling is that Seoul is already an ICT and design international capital.

It seems that WDC nomination is going to move rapidly from cities that consider design as an instrument for transformation and social-economic change (this condition seemed to be really important at the beginning of the award WDC), to capitals already known as design or ICT cities.

In short, from an award to virtuous cities with their processes of transformations to an award to industrial districts and companies. Of course this nomination is a positive message for European cities such as Barcelona, London, Milan, they will have more chances to get this award. What about other fizzy and interesting cities such as Valencia or Gwangju?

(picture by Sergio Corsaro)

(Pier Paolo - Torino, Italia) - Apologizing for my basic English I am starting blogging today, first post, first pictures, of course from Torino, the city where I live. A special thank to Sean who invited me to join SSF, I am really proud to do this. Why blogging from Torino? First because the city has been changing a lot for 5-6 years, when was appointed to be Winter Olympic Games in 2006. After the Games, the city has continued to enhance its development and now we are approaching the Year of Design. Torino has been changing very rapidly from One company Town (Fiat Group Automobiles) to a city of services, of culture, of creativity, arts and sports. And the city today shows all the signs of this profound transformation.

Now we are awaiting 2011 when we will be celebrating the 150th anniversary of the Unification of Italy. In the meantime the city will be the first World Design Capital for one year, a leading project of the International Design Alliance (IDA), currently managed by the International Council of Societies of Industrial Design (ICSID). Twelve months of events, exibitions in Torino and in the entire region to offer a clear vision on the design culture in Piedmont. A design approach that sometimes seems bold and multi-faceted, other times hidden, anyway almost always high level projects.

The real commencement of the World Design events was fixed for the New Year’s Eve of Design, December 31, 2007. After that the programme will tie up with the well established calendar of fairs, exhibitions and festivals that take place in the city’s major venues all through the year. For instance in October the main subject will be design and food, to coincide with the Taste Fair and Terra Madre World Food Meeting edited by Slow Food movement. In November the focus will be on the relationship between art, media and industrial design (Torino Art Fair and Torino Film Festival) and before the summer period two important appointments: “Changing the Change: Design Visions, Proposals and Tools”: this is the title of a conference that will be held on July 10-12, 2008 at the Politecnico di Torino in the framework of Torino 2008 World Design Capital. It will highligt new visions in the field of sustainability and outline the state of the art of ecodesign research. The second event is the 23rd International Union of Architects World Congress that will bring to Torino the International community of architects, planners and designers (June 29-July 3). Green will be the colour of the visual communication of the Year of Design. Why green? First because green represents the combination of the two “corporate” colours of Torino: blue and yellow.Second because it occupies a central position on the scale of human visual perception, it is the colour of reason and of course also the one of sustainable design (green design, eco-design, systems design).

Last but not least I want to mention the Luci d’Artista works and installations. It is a real art gallery en plein air set in streets and squares of Torino from November to February. It has become one of the symbols of the city for 10 years. The 2007 edition includes 19 installations with the well known works of Rebecca Horn, Nicola De Maria and Mario Merz (who used the first Fibonacci numbers written with red neon on one side of the Mole Antonelliana four-faced dome).