sustainable style foundation*

sustainable style foundation*
look fabulous, live well, do good

[frequently asked questions]

Q: Why do you have an asterisk as your logo?
A: We chose the asterisk for several reasons. 1. It denotes that there is "more to the story", more information to be provided. Time and time again we find that it is the story behind a product or service that is a vital component to sustainability. At a glance, you might not know that an evening gown is a vintage piece, your salad is organic or a Banana Republic store was built with sustainably harvested wood...until you ask for the story behind it. The very fact that the asterisk is there at the end of our name and our logo invites conversation. 2. We feel that the confluence of lines that form an asterisk represent the many and diverse style industries coming together around a common objective...sustainability. 3. It's simple and easy...it's all about branding. 4. More branding...it still prints well in black and white graphics.

Q: Why did you start SSF?
A: There are lots of style professionals and companies out there doing great things to improve the quality of life for everyone. But there are still many more to engage. SSF cofounders reflected on what needed to happen for sustainability to really take off and came up with the 'top five reasons to start SSF':

increase both the supply and demand for sustainable products and services
demonstrate that there is a lot of sustainability going on out there and that it's a long term trend not just the current fashion
ensure continuous forward progress rather than just fits and starts
promote cross-industry awareness and inspiration
provide high profile lifestyle rolemodels for customers

Q: Why does SSF do?
A: Lots! SSF has three program areas:

education and awareness - to introduce sustainability to both style professionals and their customers
ongoing support - such as convening meetings, specialized workshops or preparing environmental progress reports, etc.
recognition - to recognize and reward outstanding efforts. The jewel of this program will be the OSSA Awards (for Outstanding Sustainable Style Achievement).

Q: What's with those 'ads' in SASS Magazine?
A: Like all great design magazines that appeal to your hearts, minds and pocketbooks with pages of advertising leading up to that ellusive contents page, SASS too will know have a few stunning sponsorship ads en route to each issue's contents page. We hope you don't mind. Each sponsor has been hand-picked with respect to both their outstanding design and sustainability elements.

For more detailed information about particular programs or projects, check out the contents page,