Edun's One Campaign
Edun's One Campaign [posted on September 6, 2007]
Bono and his wife, Ali Hewson in partnership with New York designer jeans label Rogan, have created Edun: an ethical fashion line that selling a shirt with a mission. The one campaign is designed to help fight the AIDS epidemic in Africa. The cost of the shirt is 40 dollars and 10 dollars of the shirt go to the Apparel Lesotho Alliance to fight AIDS Fund. [ONE]