sustainable style foundation*

Founded by Robin Chase, who also started up car-sharing service ZipCar, GoLoco is a new online service encouraging folks to partner up and carpool when they get behind the wheel. It's free to register and search for and post rides; it's up to individual drivers if they want to charge their riders to help defer the costs of gas or parking, and GoLoco handles all of the transactions online. Notes Chase, "Seventy-five percent of all passenger cars on the road transport only one person at any given time, resulting in a vast waste of gasoline, money and time with friends." Help put a stop to it with [GoLoco]