Styling the world of change, changing the world of style, coolnotcruel caters to the urban chic, fashion conscious, socially and environmentally responsible consumer. Their dedication to environmental responsibility begins with the materials used in our clothing and accessories: certified organic cotton, undyed Alpaca wool, silk, hemp, Tencel. Skilled craftspeople in the United States and abroad use these materials to make high quality clothing and accessories in a responsible, sweatshop-free environment. [coolnotcruel]