Pop Sustainability
Pop Sustainability [posted on July 12, 2006]
Pop Sustainability uses popular culture-such as film, fashion, music, sports and food - to deliver a message that communicates to the most culturally influential sector of society today - young adults. Pop Sustainability is building a critical mass of commitment to sustainability among young people, thereby causing measurable progress in social, environmental and economic conditions-changing minds will change the planet. [Pop Sustainability]
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