The Outstanding Sustainable Style Achievement (OSSA) Awards recognize outstanding social and environmental efforts across the many and diverse style and design industries that help us all “look fabulous, live well and do good”. The OSSAs are designed to showcase the amount and breadth of sustainability efforts underway in style industries, as well as foster cross-industry awareness and inspiration. They are one of the few places where stylemakers, community organizations, businesses and government come together to celebrate the many ways we can make positive change in the world as we express ourselves in our individual style choices. Above all, the OSSAs provide incredible role models for us all to look up to.

The awards are presented as a part of SSF’s “recognition and inspiration” program area, designed to highlight the best in sustainable style and showcase the positive power of making more sustainable lifestyle choices.

2007 Premier Awards

Style & Substance Award – Danny Kaye

Danny Kaye (c)UNICEF For 2007, SSFâ€™s highest honor – The Style and Substance Award in Honor of Audrey Hepburn – was awarded posthumously to Danny Kaye. Danny Kaye was UNICEF’s first Goodwill Ambassador. An entertainer loved and respected around the world, Kaye’s relationship with UNICEF began in 1954 and lasted until his death in 1987. Kaye’s first project with UNICEF was a documentary called Children about Kaye’s tour of projects in Myanmar, India, Indonesia, Korea, Thailand and Japan. Underwritten by Paramount Pictures with profits going to UNICEF, the documentary was estimated to have reached more than 100 million people. During his tenure as Goodwill Ambassador traveled the world delivering speeches and informing people from all walks of life about children’s needs around the world. Kaye focused the world’s attention on children’s issues throughout his life and continues to inspire many of his entertainment colleagues to lend their visibility to children’s causes.

I believe deeply that children are more powerful than oil, more beautiful than rivers, more precious than any other natural resource a country can have. I feel that the most rewarding thing I have ever done in my life is to be associated with UNICEF.”

(photo © UNICEF)

Vision & Innovation Award – Seventh Generation

The 2007 Vision & Innovation Award was given to Seventh Generation, a leading brand of non-toxic and environmentally safe household products. With distribution in thousands of natural product and grocery stores in the US for over 15 years, they truly are an example of early vision and innovation that changed industry and how our personal lifestyle choices can make a difference. With a company name derived from the Iroquois belief that “in every deliberation, we must consider the impact of our decisions on the next seven generations,” it is no surprises that Seventh Generation saw the value in looking at their product’s longterm social and environmental impacts.

Outstanding Public Expression – Father and son, Nick & George Clooney

Nick & George Clooney George Clooney and his father, journalist Nick Clooney, have been tireless activists in the effort to bring attention to the crisis in Darfur. Having spoken in front of the US Congress, the UN, and many other audiences, their work with Save Darfur has very successfully raised awareness and action on the crisis. Nick and George traveled through Sudan and Chad in April of 2006 to discuss the Darfur situation first hand and once again focused the world’s attention on Darfur. In a speach before US Congress Clooney stated

“What we cannot do is turn our heads and look away and hope that this will somehow disappear. Because if we do, they will…an entire generation of people will be gone. Then, only history will be left to judge us.”.

Youth Leadership Award – Teens for Safe Cosmetics

Teens for Safe Cosmetics, a program of Search for The Cause, is a group of young women raising awareness about potentially harmful ingredients in cosmetics. Their mission is to educate people about greener alternatives to conventional cosmetics, advocate for laws to protect health, and inspire teens across the nation to work together and create change within their communities. In collaboration with the National Campaign for Safe Cosmetics, teen campaign members played a key role in the passage of SB484, The California Safe Cosmetics Act in October of 2005. Besides coordinating events like Project Prom, Operation Beauty Drop, and leading summits on safe cosmetics, the teens in California and now New York are active lobbyists for policy change working with state legislators and moderate forums in schools and in the community to help educate for change around an issue that impacts their health and well being.

(photo courtesy of Teens for Safe Cosmetics)

2007 OSSA Awards

Communication, Communication Design, and Media

Vanity Fair, for publishing their first green issue | **OSSA AWARD RECIPIENT**
Elle Magazine, for publishing their first green issue
Environmental Defense Fund, the Ad Council, Ogilvy and Mather for their ad campaign on global warming
Ecorazzi for their blog on green gossip and celebrity social responsibility
Keep a Child Alive for their “I am Africanâ€ ad campaign

Designed Environments

Adobe, for achieving a LEED platinum rating for their West Tower building
Heifer International Headquarters for its green building efforts
Seattle Public Library’s Ballard Library Branch for its green building efforts
Sidwell Friends Middle School for its green building efforts
Z6 House for its green building efforts
National Art Center, Tokyo for its green building efforts
Interface Flor for its sustainable residential carpet tiles | **OSSA AWARD RECIPIENT**

Entertainment

Pearl Jam, for expanding their Carbon Portfolio Strategy to include pure biodiesel (B100) in all production trucks and tour buses
Sub Pop Records, for being the first Green-e certified record label | **OSSA AWARD RECIPIENT**
Kelley Stoltz, for recording the first Green-E certified record
Al Gore & the producers of An Inconvenient Truth, for bringing climate-change to the big screen, and for making a climate-neutral film
Bonnaroo Music Festival, for greening the festival
Thom Yorke & Radiohead, for their outspoken support of Friends of the Earth and their campaign called â€œThe Big Askâ€
David Gilmour for making his record, On an Island, a climate-neutral album

Fashion & Beauty

2006 Ethical Fashion Show in Paris | **OSSA AWARD RECIPIENT**
Trash to Fashion Awards (New Zealand)
Linda Loudermilkâ€™s Luxury Eco Label
Breast Cancer Fund and Healthcare With Out Harm for their Campaign for Safe Cosmetics
Lush for their handmade and organic soaps and cosmetics
MAC AIDS Fund for their longterm support of HIV/AIDS and provocative ads

Food & Restaurant

Kellogg for launching their lines of organic crackers and breakfast cereals
Fetzer Vineyards, for installing a large photovoltaic solar panel array on the roofs of the bottling facility and red wine barrel room
Stonyfield Farms, for installing New Hampshireâ€™s largest solar array to produce green energy
Alisa Smith and James McKinnon for starting the 100 Mile Diet movement | **OSSA AWARD RECIPIENT**
Modmix, for introducing their hip line of organic cocktail mixers
Walmart for committing to sell 100% sustainable fish in their North America stores

Industrial Design & Consumer Products

Interface Carpets, for Cool Carpet, their climate-neutral program to offset their manufacturing emissions
Tom’s of Maine, for using 100% renewable energy for their manufacturing and fulfillment facility in Sanford, Maine
Comet Skateboards for their sustainable skateboards
(Product) Red for their products and ad campaign that support HIV/AIDS
TreeBlocks for making fun wood toys from salvaged wood
Nandina for their 100% Ecofriendly line of bed and bath products | **OSSA AWARD RECIPIENT**
Swedx for their line of natural wood computer and audio peripherals
3R Living for their Brooklyn boutique and website

Mobility

Toyota for introducing the Camry Hybrid
Smart for bringing the Smart Car to the US
Smart for introducing the EV vehicle
Vespa for offering two of its models in gas-electric hybrid reducing gas consumption by 20% | **OSSA AWARD RECIPIENT**
Greentomatocars for opening as the first all-hybrid private-hire cab service in London
Hymotion for introducing plug in hybrid upgrade kits for the Prius and Escape

Sports & Recreation

2006 Aloha Bowl and NFL for their greening efforts
2006 Winter Olympics for their greening efforts
2006 World Cup for striving for a zero greenhouse gas emissions event | **OSSA AWARD RECIPIENT**
Camper and Nicholsons for offering carbon neutral charters
Salishan Golf and Spa Resort for their wildlife awareness efforts that include a fish ladder and educational signs

Travel

Fairmont Hotels and Resorts for their extensive Corporate Social Responsibility Efforts | **OSSA AWARD RECIPIENT**
Vail Resorts for purchasing enough wind-generated electricity to replace all the power used by its five ski areas and more than 135 other stores, lodges and offices
Native Energy, a Native American owned and operated company, for their carbon offset programs for travelers
Expedia and Terrapass for their carbon offset program
Earthwatch and Starbucks for their partnership to send Starbucks employees and customers to conservation areas

Nonprofit

Earthpledge for their Future Fashion initiative
Global Green for their sustainable design building competition with Brad Pitt to rebuild New Orleans
NRDC for their annual Forces of Nature Benefit
Mercy Housing for their Wentworth Commons development in Chicago for recently homeless families and individuals that incorporate sustainability
WorldChanging for their book, Worldchanging
Sustainable South Bronx for their efforts to promote environmental justice through innovative, accessible projects | **OSSA AWARD RECIPIENT**

Youth

The Ruckus Society’s Adrienne Marie Brown for her work to engage youth in activism
Destiny Arts Youth for showing youth how art and movement can change the world
Tionne Talliman Linder, Navajo fashion designer, for inspiring other young Native designers
Jena Sims for starting Pageant of Hope for children with cancer | **OSSA AWARD RECIPIENT**
Swedish fashion designers HjÃ¶rdÃs AgÃºstsdÃ³ttÃr and Sarah Isaksson for their ethical line Vond