Fashion & Beauty: Edun

EdunA collaboration between designer Rogan Gregory, Bono and Ali Hewson, Edun aims to bring the issue of sustainable employment to the world of catwalks and high fashion; it's conscious consumerism with a stylish twist. Edun grew out of the desire to shift the focus away from aid in the developing world, particularly Africa, to trade. To that end, Edun utilizes locally-run factories in Africa, South America and India, and organically-grown and certified materials.

Congratulations to all the nominees:

Linda Loudermilk Druide Polo Jeans GIVE Campaign SalvationSacks
Linda Loudermilk; pioneering eco-couture Druide; certified organic beauty products Polo Jeans; G.I.V.E. Campaign SalvationSacks; sustainable, hand-made handbags
< a nod to past achievers:
Loomstate, 100% organic, 100% awesome jeans
a wink > to future favorites:
Levi's, adding organic cotton