sustainable style foundation*

The prince is a firm supporter of sustainable agriculture and runs an organic farm on his Highgrove estate in England. He also has a multimillion-dollar line of organic foods, Duchy Originals, whose profits go to charity.

Quoted as saying, "I have always believed that agriculture is not only the oldest, but also the most important of humanity's productive activities," the Prince has long been a supporter of organic food, sustainable farming, and raising awareness about the benefits of the food for both consumers and producers: "My commitment to organic food and farming goes back twenty years when I first endeavoured to put my principles into practice on the farm at Highgrove. Since then I have also developed a food company, Duchy Originals and, through the sales of Duchy products, I am not only trying to enable consumers to use their buying power to support sustainable and organic food production, but also to create a virtuous circle. That is why all the profits are donated to charitable causes, including educational and development projects, such as those run by the Soil Association and the HDRA in the United Kingdom as well as some small-scale sustainable development ventures overseas. Indeed, last year we made our first million pounds for charity which is something of which I am extremely proud."

The Outstanding Public Expression Award recognizes outstanding efforts by a celebrity, style professional or public figure that uses their high profile position to bring attention to pressing social and/or environmental issues. This award is selected by the SSF boards and advisors following nominations from the SSF membership. Last year, this award was presented to Susan Sarandon and Tim Robbins.

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