In an effort to promote biofuels and their commitment to alternative fuel sources, Chevy is teaming up with MTV's 2006 Video Music Awards for an evening of awareness. As the "official vehicle" of tomorrow night's Video Music Awards (VMAs), Chevrolet will provide a customized fleet of 60 E85 (85% ethanol) compatible SUVs to transport talent to the Awards telecast at Radio City Music Hall.
Chevy has also designed a multiplatform program centered around the 2006 MTV Video Music Awards to include the branded fleet, in-program content (Chevy will present the pre-show "Top of the Rock" concert and provide the "Chevy Fly-Cam" with aerial shots of red carpet arrivals) and on-line/off-line advertising. The show will be available to a potential viewing audience of more than 1.3 billion people via MTV’s global network of 50 channels reaching 481.5 million households around the world as well as through syndication.
treehugger.com
