"1" Hotel and Residences, a concept claiming to be the first luxury, eco-friendly global hotel brand, was recently launched by the Starwood Capital Group. The concept will "combine the best of environmentally sustainable architecture and interior design with impeccable service and luxurious comfort," according to the press release. Among other sustainable ideals, "1" will adhere to green construction and operating principles and commit to environmentally sensitive consumption of natural resources, demonstrating that green principles can coexist and even enhance a luxury hospitality experience and healthy residential lifestyle. The Natural Resources Defense Council (NRDC) is on board as an environmental advisor, with the initial goal of setting a new standard for environmental excellence and, over time, to transform the entire hotel industry...no small goal, indeed.
LEED building standards will be incorporated into the interiors and exteriors of each new hotel, and care will be taken to run the restaurant and spa in each location with local resources and sustainable practices. The first five locations will be in Paris, France, Seattle, Scottsdale, Arizona, Mammoth Lakes, California and Ft. Lauderdale, Florida. [Starwood Capital press release (pdf)] via [fiftyRX3]
