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Whole Foods Market to Carry "Animal Compassionate" Meat
October 25, 2006
Whole Foods Market is preparing to roll out a line of meat that will carry labels saying "animal compassionate," indicating the animals were raised in a humane manner.
Whole Foods, which recently banned the sale of live lobster amid welfare concerns, has been working on its animal compassionate standards for three years and plans to unveil its logo in a few months, as soon as auditing guidelines are established to make sure farmers are following the rules.
nytimes.com via digg.com