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SASS Magazine Article from sustainable style foundation

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Aveda

AvedaThe Vision & Innovation Award recognizes an individual, organization or company that has demonstrated ongoing leadership and vision in a style/design industry. The SSF Board of Directors has selected Aveda to receive SSF's first Vision & Innovation Award. Since it's founding in 1978 by Horst M. Rechelbacher, Aveda has set the standard in the beauty industry, as well as many other industries, on how to infuse both social and environmental responsibility into a company's culture and core business strategy. More than anything, they have proven it not only possible, but fun and hip, to look fabulous, live well, and do good.
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