sustainable style foundation*

Brainchild of Rogan Gregory, Bono and Ali Hewson, Edun aims to bring the issue of sustainable employment to the world of catwalks and high fashion. It's conscious consumerism, with a stylish twist. Edun uses locally-run factories in Africa, South America and India that have been personally inspected by the team and meet high ethical standards; by creating and encouraging reinvestment in the developing world, Edun hopes their business model will inspire others, and their clothing will inspire the world. [Edun]