SSF is happy to be co-sponsoring Umbrella Inside Out, the first design competition organized by TreeHugger.com in collaboration with I.D. Magazine. The competition is looking for either an innovative, Cradle-to-Cradle(R)-type umbrella design or a women's couture garment fashioned from old umbrellas.
"Umbrellas suffer from design flaws that often lead to their premature and messy deaths and unwelcome burials in landfills," says Julie Lasky, Editor-in-Chief of I.D. Magazine. One aspect of the Umbrella Inside Out Competitions asks for an umbrella designed with a Cradle to Cradle(R) sensibility. This means that the object’s entire lifecycle is considered, from its sourcing and production, to the life it leads after its current use. The second aspect of the competitions asks for a couture garment constructed from former umbrellas. "With China alone producing upwards of 18 million tons of textiles annually, we’re going to be dealing with waste for generations to come. We need to drive viable, beautiful, and efficient re-use innovation," says Kyeann Sayer of TreeHugger.
enter online at umbrella.treehugger.com
