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The Keebler Elf Goes Organic
June 28, 2006
Kellogg revealed recently that a new product, Keebler Toasteds Organic Harvest Wheat Crackers, will be hitting store shelves in late June. Though this is the elf's first foray into organic foods, Kellogg reportedly has organic versions of staples like Raisin Bran, Mini-Wheats, and Rice Krispies in the works.
Kellogg and other major packaged foods companies like General Mills and Kraft already sell a variety of organic items, but, in most cases, these goods are sold under less-well-known labels. An organic product under the popular Keebler brand is something of a milestone. Kellogg is expected to price the organic crackers lower than other organics.
fool.com via hugg.com