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MTV's Choose or Lose Campaign [posted on July 6, 2006]

As part of the Choose or Lose Campaign, MTV has created the concept of "Twenty Million Loud," which they defined as a national campaign of organizations mobilizing more than 20 million young adults age 18 to 30 to vote and be a deciding factor in the presidential elections. As part of the campaign, MTV informs and educates young adults about the importance of voting with the help of celebrities, such as Kanye West, so that they can be a part of the decision. [Choose or Lose]
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