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"GE's Green Gamble" in Vanity Fair
July 12, 2006
GE CEO Jeff Immelt is gambling that going green will produce more green for the huge company. Through their expansive "Ecomagination" campaign, they're out to prove that being environmentally friendly isn't always about being trendy or moral; it's about a bigger bottom line.
"My environmental agenda is not about being trendy or moral. It's about accelerating economic growth," says Immelt. Will Ecomagination pay off? Can GE solve the world's toughest problems with planet-saving machinery? The waiting game is on...
vanityfair.com via gristmill.grist.org