Home Depot Launches "Eco Options" Label for Sustainable Products at US Stores

Home Depot Launches "Eco Options" Label for Sustainable Products at US Stores
April 17, 2007
Today, Home Depot introduced their "Eco Options" label, signifying that product's "eco-friendliness," for nearly 3,000 products, like fluorescent light bulbs that conserve electricity and natural insect killers, that promote energy conservation, sustainable forestry and clean water.
The initiative — which is expected to include 6,000 products by 2009, representing 12 percent of the chain’s sales — would become the largest green labeling program in American retailing. More than 90 percent of the products in the line are already on Home Depot’s shelves, but the "Eco Options" brand will help customer's identify them as a more sustainable option.
homedepot.com via nytimes.com