[the concept]

The mission of SSF is to educate, support and inspire people from all walks of life to make more sustainable personal lifestyle choices at home, at work and at play. Officially launched in the fall of 2007, SSFtags is a consumer- and producer-friendly awareness program with an internationally recognized logo that indicates that a product, service, event, project, company or organization, etc. has incorporated sustainability into their efforts in some way.

• SSFtags encourage and enable consumers to make more sustainable purchasing choices across lifestyle categories, from fashion, food and film to interior design, architecture, travel, music and more
• SSFtags provide companies and/or organizations with a clear signal to consumers that their product, service, event, project, etc. has incorporated sustainability in some way