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Sharon Lawrence	Ritz Carlton Hotel	Angela Lindvall The Collage Foundation	Ritz Carlton Hotel	Sean Ferrer

FOR IMMEDIATE RELEASE

Media Contact:
Megan Prentiss
The Bellwether Group

206.583.0333

Sustainable Style Foundation Announces Nominees for the 2005
Outstanding Sustainable Style Achievement (OSSA) Awards
Nonprofit organization helps promote sustainability as the most exciting and important style innovation of the 21st century

Seattle, WA—March 28, 2005—The Sustainable Style Foundation (SSF) announced today the nominees of its 2nd annual Outstanding Sustainable Style Achievement (OSSA) Award program to be honored at the LOHAS 9 Forum on April 27 at The Ritz Carlton Hotel in Marina Del Rey, California. Ten winners will be selected and announced from among more than 60 nominees at the special ceremony. Three premier award winners also were pre-announced today to recognize leadership in their respective fields. These winners are Aveda Corp. (Vision & Innovation), Susan Sarandon and Tim Robbins (Outstanding Public Expression), in addition to Audrey Hepburn (Style & Substance).

All nominees and winners will be featured on SSF’s online magazine, SASS, available at sustainablestyle.org which serves its members as the ultimate resource guide of popular culture and personal lifestyle choices addressing the many pressing social and environmental challenges facing our world.

“The OSSA Awards recognize outstanding social and environmental efforts across style industries that help us all ‘look fabulous, live well and do good’?, said Rebecca Luke, co-founder and senior stylist at Sustainable Style Foundation. “We’re especially excited about the upcoming ceremony to be held at the LOHAS 9 Forum as it will bring community organizations, businesses and government together in demonstrating how the expression of individual lifestyle choices can help make positive changes in our world.?

A selection committee made up of accomplished social and environmental leaders will be asked to evaluate the nominees and select a winner in each category based on the following criteria:

Effective use of popular culture. How effectively nominees use popular culture/media to inspire mainstream consumers to make more sustainable personal lifestyle choices.
Future innovation. How nominee’s achievement drives further innovation in specific industries or across other design industries.
Depth of achievement. The significance of the achievement, particularly with respect to available resources or prior achievements of the company or organization.
Overall impact. The level of interest created and its long-lasting appeal.

In addition to 10 winners that will be announced during the special awards ceremony, three premier award winners will be honored, which include:
Aveda—Vision & Innovation Award
The Vision & Innovation Award recognizes an individual, organization or company that has demonstrated ongoing leadership and vision in a style/design industry. The SSF Board of Directors has selected Aveda to receive SSF’s first Vision & Innovation Award. Since its founding in 1978 by Horst M. Rechelbacher, Aveda has set the standard in the beauty industry, as well as many other industries, on how to infuse both social and environmental responsibility into a company’s culture and core business strategy.

Outstanding Public Expression Award
The Outstanding Public Expression award recognizes efforts by a celebrity, style professional or public figure that uses their high profile position to bring attention to pressing social and/or environmental issues. The SSF Board of Directors is delighted to confer the first Outstanding Public Expression Award to not one, but two individuals, Susan Sarandon and Tim Robbins. Perhaps Hollywood’s most conscious couple, Sarandon and Robbins are well known for speaking out on issues ranging from the environment and human rights to politics, AIDS and hunger.

Style & Substance Award The Style & Substance Award is SSF's highest honor and recognizes outstanding efforts by a celebrity, style professional or public figure improving the quality of life for children around the world. Because the late Audrey Hepburn originally inspired the Award as an actress and UNICEF Goodwill Ambassador who worked to raise awareness of the plight of children around the world, the SSF Board of Directors has chosen resolutely to present the first Style & Substance Award to Ms. Hepburn through the Audrey Hepburn Children’s fund established in her honor.

The Collage Foundation's Youth Award will also be presented at this year's OSSA ceremony.

The OSSA awards were launched last year at the Gibson Guitar Showroom in Beverly Hills where invited guests gathered to hear the honorable mentions for the first OSSA Event. This year, SSF is pleased to announce LOHAS 9 as the presenting sponsor and host for the 2nd annual Outstanding Sustainable Style Achievement (OSSA) Awards.

“The vision of SSF and LOHAS 9 Forum are very well aligned,? said Brad Warkins of Conscious Media, the company that is producing the LOHAS 9. “Through panel discussions, strategic networking and experiential activities, participants will gain access to business leaders, celebrities and members of the press and learn how to communicate with the growing segments of consumers interested in sustainability. To this end, we believe that SSF’s mission to recognize these efforts through the OSSAs will help bring LOHAS values to the mainstream.?

The 2005 OSSA Nominees are:

Communications & Communication Design

Treehugger.com for their hip and stylish blog
BP Solar for their airport ad campaign
VH1 and the Global Fund for their HIV/AIDS awareness ad campaign
Condé Nast/Eddie Bauer for their organic cotton ad campaign
The Surfer's Path for printing on 100% post-consumer recycled paper with non-GMO soy ink

Designed Environments

Q Collection for their sleek line of sustainable furniture
Antique Drapery Rod Co. for integrating sustainability throughout their products and operations
Bank of America Tower (partnering with The Durst Organization and Cook+Fox Architects) in NYC for being the first green high-rise
IKEA for choosing not to use toxic flame retardant in their furniture
Ford Motor Co. and Bill McDonough for designing the Ford Rouge Center

Entertainment

Sarah McLachlan for her song and video for 'World on Fire'
Fine Living Network for their 50 ways to protect the environment programming
Warner Brothers Studio for the new LEED-rated building on studio grounds
Ricky Martin for establishing the Ricky Martin Foundation to protect children around the world
The Day After Tomorrow for putting climate change on the big screen

Fashion & Beauty

Rogan Gregory for Loomstate brand organic cotton jeans
American Apparel for being sweatshop free, promoting local economies, and for launching their new sustainable edition line
Ermenegildo Zegna for their use of bamboo in the Spring 04 collection
Cutter & Buck for introducing their 100% organic line, Integrity Pique
Pharmacopia for their 100% natural body care products
Great Jones Spa for offering a luxurious, chemical and preservative-free spa experience

Food & Restaurant

Stonyfield Farms for their waste minimization and recycling programs
Frito Lay for their natural line of snack products
McDonalds for using Newman's Own Salad Dressing
OrganicToGo.com for providing organic, wholesome, delicious organic food for delivery or pick-up
Peanut Better for their organic line of fabulous, uniquely flavored peanut butter

Industrial Design & Consumer Products

Method cleaning products for making environmentally friendly housecleaning products stylish
Herman Miller for continuing to make furniture utterly stylish and sustainable
Roost Home Furnishings for their hand made recycled paper vases
NEC for their biodegradable-plastic laptop
Call2Recycle for helping to recycle rechargable batteries
bambu for their innovative, contemporary bamboo homewares

Mobility

Toyota for introducing the updated 2004 Prius
Honda for giving us the option of hybrid Civics
DaimlerChrysler and Smartcar for introducing the forfour to the alternative-fuel commuter car market
General Motors for their diesel hybrid bus systems in Austin, Philadelphia, Minneapolis, Portland, Orange County, Calif., Seattle and more
UPS for having the largest fleet of compressed natural gas vehicles in the U.S.

Non-profit

NRDC for the L.A. fundraiser 'Forces of Nature'
Global Green for their Prius arrivals at the 2004 Oscars
ASEC for their presence at LOHAS 8
ACLU for their new ad campaign
Sports
- The
Travel
Sponsors of the 2005 Outstanding Sustainable Style Achievement (OSSA) Awards include: LOHAS 9, GBK Events, The Bellwether Group, Voda Studios, Design Tex, Etherea Spa & Salon and Heffner Model Management. For more information on the OSSA Awards go to the OSSA Awards Homepage.
About Sustainable Style Foundation
The Sustainable Style Foundation (SSF) is an international nonprofit organization that uses the combined power of popular culture and personal lifestyle choices to address the many pressing social and environmental challenges facing our world. “By combining our efforts across the style industries and giving people the understanding on how they can effect change even with simple choices such as the coffee they drink and the clothes they wear, we will ultimately save this world for our next generation,? states Sean Schmidt, co-founder of SSF.

From fashion, food and film to interior design, architecture, travel, music and more, SSF has designs on making sustainability the most exciting and important style innovation of the 21st century. For more info, please visit sustainablestyle.org