sustainable style foundation*

(Pier Paolo - Torino, Italia) The recent appointment of Seoul as World Design Capital in 2010 could be interpreted in two different ways at least. From one hand we could read the attempt to free South Korea from the stereotyped image of the ICT Nation above all. On the other hand we could consider the effort to include a lot of design Korean actions under the same umbrella named Design. In short, the attempt to boost quality and exports of Korean car district well represented by companies such as Hyundai, Kia or Daewoo, considered worldwide as the second regional business segment after IT (with two Korean pillars: Samsung and LG). And giving authoritativeness to international events such as Design Korea, founded in 2003 and now arrived at the third appointment. This event (International conference, exhibition and so on) very attractive for the international design community, has the cultural objective to put together ideas, design policies, associations, institutions, designers, critics and students. And they do it very well under the coordination of KIDP (Korean Institute of Design Promotion), the real motor of all these events.

Therefore the mayor of Seoul, Oh Se-Hoon, last October (when the city was named World Design Capital 2010) mentioned the so call “miracle on the Han river”. This is the period between Sixties and Seventies in which there was an extraordinary and rapid economic and industrial growth in Seoul, the city in which the river Han flows. So Seoul triumphed over cities such as Dubai, Singapore and Toronto and it is really worthy of this appointment beacuse of all the efforts to support a real international culture of industrial design at different levels. The Korean city and its area (which has about 20 million of inhabitants) will be for one year backstage and background of the design events. However my feeling is that Seoul is already an ICT and design international capital.

It seems that WDC nomination is going to move rapidly from cities that consider design as an instrument for transformation and social-economic change (this condition seemed to be really important at the beginning of the award WDC), to capitals already known as design or ICT cities.

In short, from an award to virtuous cities with their processes of transformations to an award to industrial districts and companies. Of course this nomination is a positive message for European cities such as Barcelona, London, Milan, they will have more chances to get this award. What about other fizzy and interesting cities such as Valencia or Gwangju?

(picture by Sergio Corsaro)

(Pier Paolo - Torino, Italia) - Apologizing for my basic English I am starting blogging today, first post, first pictures, of course from Torino, the city where I live. A special thank to Sean who invited me to join SSF, I am really proud to do this. Why blogging from Torino? First because the city has been changing a lot for 5-6 years, when was appointed to be Winter Olympic Games in 2006. After the Games, the city has continued to enhance its development and now we are approaching the Year of Design. Torino has been changing very rapidly from One company Town (Fiat Group Automobiles) to a city of services, of culture, of creativity, arts and sports. And the city today shows all the signs of this profound transformation.

Now we are awaiting 2011 when we will be celebrating the 150th anniversary of the Unification of Italy. In the meantime the city will be the first World Design Capital for one year, a leading project of the International Design Alliance (IDA), currently managed by the International Council of Societies of Industrial Design (ICSID). Twelve months of events, exibitions in Torino and in the entire region to offer a clear vision on the design culture in Piedmont. A design approach that sometimes seems bold and multi-faceted, other times hidden, anyway almost always high level projects.

The real commencement of the World Design events was fixed for the New Year’s Eve of Design, December 31, 2007. After that the programme will tie up with the well established calendar of fairs, exhibitions and festivals that take place in the city’s major venues all through the year. For instance in October the main subject will be design and food, to coincide with the Taste Fair and Terra Madre World Food Meeting edited by Slow Food movement. In November the focus will be on the relationship between art, media and industrial design (Torino Art Fair and Torino Film Festival) and before the summer period two important appointments: “Changing the Change: Design Visions, Proposals and Tools”: this is the title of a conference that will be held on July 10-12, 2008 at the Politecnico di Torino in the framework of Torino 2008 World Design Capital. It will highligt new visions in the field of sustainability and outline the state of the art of ecodesign research. The second event is the 23rd International Union of Architects World Congress that will bring to Torino the International community of architects, planners and designers (June 29-July 3). Green will be the colour of the visual communication of the Year of Design. Why green? First because green represents the combination of the two “corporate” colours of Torino: blue and yellow.Second because it occupies a central position on the scale of human visual perception, it is the colour of reason and of course also the one of sustainable design (green design, eco-design, systems design).

Last but not least I want to mention the Luci d’Artista works and installations. It is a real art gallery en plein air set in streets and squares of Torino from November to February. It has become one of the symbols of the city for 10 years. The 2007 edition includes 19 installations with the well known works of Rebecca Horn, Nicola De Maria and Mario Merz (who used the first Fibonacci numbers written with red neon on one side of the Mole Antonelliana four-faced dome).