Design is all around us. At SSF, we're all about great sustainable design, whether it's a fabulous reclaimed wood chair, a snazzy logo that inspires us all to make the world a better place, or the latest hybrid automobile. SSF's Museum of Sustainable Industry & Design (MOSID) family of programs (Museum, Institute, and Hall of Fame) are designed to bridge all of our core program areas by:

• educating people of all ages and from all walks of life about sustainable industry and design and making them aware of the amount and breadth of sustainability efforts underway across design industries
• providing opportunities for sustainabile industry and design students, professionals, and enthusiasts to network and seek support for their efforts;
• recognizing visionary people, products, and ideas in sustainable industry and design that help us all "look fabulous, live well and do good" and inspiring futher innovation in the many and diverse design industries in which SSF works

The MOSID Hall of Fame honors the very best people, products, and ideas in the world sustainable industry and design. Each year, the MOSID Hall of Fame Selection Committee, made up of SSF Board Members, Advisory Board Members, and other nonprofit partners, elects a new inductee into each of our 15 design fields from a field nominated by SSF members. At present, the Hall of Fame is presented online as a virtual exhibit. Our hope is to find a permanent location for all of our MOSID programs in the near future.

The SSF Board of Directors elected the first group of inductees into the MOSID Hall of Fame in 2008. You will find the first inductees listed below.

advertising, marketing & public relations On Earth Day, 1971 the Ad Council broadcast a PSA featuring Native American actor Chief Iron Eyes Cody and the tagline, "People Start Pollution. People can stop it." Iron Eyes Cody became synonymous with environmental concern and achieved lasting fame as "The Crying Indian." architecture The United States Green Building Council's (USGBC) Leadership in Energy and Environmental Design (LEED) Green Building Rating System was developed to certify a diverse group of buildings and projects, from new construction to major renovation to neighborhood development; it remains the absolute standard for all green building. beauty consumer products & industrial design Dame Anita Roddick opened her first The Body Shop on March 27, 1976 in Brighton, just south of London, England. Twenty nine years later, The Body Shop has over 1,980 stores serving over 77 million customers in 50 different markets in 25 different languages and across 12 time zones. Dame Roddick became known for her activism and worked tirelessly to inspire others to be active in making the world a better place as well. Whirlpool's line of Energy Star qualified washers makes washing clothes more energy and resource efficient. Energy Star models must exceed federal minimum energy standards by at least 37%. This model exceeds it by a whopping 96%, can wash up to 16 pairs of jeans in one load, and is the #1 rated front-loading washer in America. entertainment The Undersea World of Jacques Cousteau, The television series, which ran from 1968-1976, brought unforgettable images from Cousteau's Calypso into millions of homes, images of the exotic undersea environs populated by coral reefs and fearsome sharks. The series also raised public awareness of the unique problems faced by the world’s marine environments as human encroachment threatens the very foundations of aquatic life worldwide. fashion Giorgio Armani first blended cotton and hemp into his jeans in 1999, as part of a collection that searched for harmony with nature and featured an 'earth' theme that was highlighted with multifunctional garments. He continues to use hemp and other sustainable textiles in his collections today, showing the world how fashionable the combination of sustainability and style can be. food & restaurant Chez Panisse first opened its doors in 1971, under the direction of Chef Alice Waters, who still owns and runs the restaurant. The menu, which changes every night, is inspired by the notion that the best-tasting food is organically grown and harvested in ways that are ecologically sound, by people who are taking care of the land for future generations. garden & landscape design Organic Gardening was first published by J.I. Rodale in 1942 as Organic Farming and Gardening, with advice and information about how to grow better food by cultivating healthier soil using natural techniques. Today, Organic Gardening is the most widely read gardening publication in the world, providing its readers with the tools, ideas, sources, and information they need to successfully grow anything they choose without chemicals. graphic & multimedia design Gary Anderson was a 23 year-old senior at the University of Southern California when he entered and won a graphic design contest sponsored by Chicago-based Container Corporation of America (CCA). The design, featuring a three-chasing-arrows Mobius loop, was licensed for use by CCA, but, due to its fast rise in popularity, was not trademarked and became part of the public domain. It remains one of the most recognizable symbols in the world. interior design Interface set the stage for an industry revolution when they introduced the first carpet tile made of 100% recycled materials. Their philosophy of including sustainability, modularity, and diversity make Interface's floorcoverings smart, stylish, and sustainable because their designers think through the entire life cycle - from manufacture to reclamation and recycling. Their most recent product, Flor, has become one of the most popular carpeting products in the world for both residential homes and commercial applications. mobility The Honda Insight became the first gasoline-electric hybrid commercially available in the U.S. in 2000. The Environmental Protection Agency (EPA) named it the most fuel-efficient vehicle in the two-seater class, and the Insight holds its title as the overall fuel efficiency leader in America, with the potential to get nearly 700 miles to a tank of gas. music Bob Geldof organized and produced Live Aid to raise money for African famine relief. The rock concert, held on July 13, 1985, featured some of the biggest stars of past and present and was performed in numerous locations across the globe. The event raised more than 245 million dollars and was the largest scale satellite link-up and TV broadcast of all time, seen by an estimated 1.5 billion people worldwide. travel sports Earthwatch Institute engages people worldwide in scientific field research and education to promote the understanding and action necessary for a sustainable environment. Their mission of research, conservation, and education has been carried out by more than 75,000 volunteers in over 50 countries around the globe. In 1986, the International Olympic Committee (IOC) announced that the environment was to be the third pillar of olympism, behind sport and culture. To that end, the IOC has resolutely committed itself to positively contributing to the environment. Since then, each Olympic Games have been environmentally and socially conscious and responsible. urban planning Jaime Lerner became mayor of Curitiba, Brazil in 1971, and inspired, implemented and oversaw wholesale changes in the city's design plan. The result is what many have come to call "the world's best managed city." Lerner once said "The city is not a problem, rather it contains a solution for everything," and every positive change in Curitaba suggests he's correct.