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[2005 ossa award winners]

For Immediate Release
Media Contact:
Megan Prentiss
The Bellwether Group

Mobile: 206.295.5924
Office: 206.583.0333

Sustainable Style Foundation Announces Winners of its 2005 Outstanding Sustainable Style Achievement Awards (OSSA) at Los Angeles Ceremony

Seattle, WA—April 27, 2005— At the second annual Outstanding Sustainable Style Achievement (OSSA) award program held this evening at the Ritz Carlton Hotel in Marina Del Rey, California, Sustainable Style Foundation (SSF) announced ten winners from among more than 60 nominees. Popular style icons, including fashion designers Linda Loudermilk, Rogan Gregory, Global Green representative Rubin Aronin, and Frank Scura, founder of Eco Resolutions and the Action Sports Environmental Coalition (ASEC) attended the ceremony, hosted by actress Sharon Lawrence. Supermodel and co-founder of The Collage Foundation, Angela Lindvall, also presented Collage’s Youth Award at the special event to Jenny Hwa, the 26-year year old creator and executor of Loyale Clothing.

The ten winners of Sustainable Style Foundation’s award program, which honors leaders for their style achievements addressing social and environmental challenges facing our world, are: BP Solar (communications & communication design), IKEA (designed environments), Sarah McLachlan (entertainment), Rogan Gregory’s Loomstate clothing collection (fashion & beauty), Frito Lay (food & restaurant), Call2Recycle (industrial design & consumer products), Toyota Prius (mobility), Lance Armstrong Foundation (sports), Aspen Skiing Company (travel) and Global Green USA (nonprofit).

Special awards also were given to Aveda Corp., Susan Sarandon and Tim Robbins in addition to the Audrey Hepburn Children’s Fund to recognize leadership in their respective fields. All nominees and winners are featured on SSF’s online publication, SASS Magazine, available at sustainablestyle.org/sassmagazine.html, which serves its members as the ultimate resource guide of popular culture and personal lifestyle choices.

“Our mission is to help inform style professionals and consumers of how they can make personal lifestyle choices that still help us all ‘look fabulous, live well and do good’?, said Rebecca Luke, co-founder and senior stylist at Sustainable Style Foundation. “The winner of the OSSA awards exemplify how each of us can serve as role models to build a better world tomorrow.?

A selection committee of accomplished social and environmental leaders evaluated nominees based on criteria ranging from nominees effective use of popular culture, innovation, depth of achievement and overall impact. This year’s panel of judges included a diverse crowd of sustainability enthusiasts, including Lynne Barker (City of Seattle sustainable building specialist), Larry Dohrs (Newground Social Investment VP), Bruce Herbert (Newground Social Investment President), Lisa Hymas (Senior Editor at grist.org), Barbara Johnson (co-founder of the Design Resource Institute) and Amanda Wong (Junior at Seattle’s Garfield High School).

Finally, premier awards were given to emphasize their long-standing commitment to socially responsible, positive actions benefiting our future:

Aveda — Vision & Innovation Award
The Vision & Innovation Award recognizes an individual, organization or company that has demonstrated ongoing leadership and vision in a style/design industry. The SSF Board of Directors has selected Aveda to receive SSF’s first Vision & Innovation Award. Since its founding in 1978 by Horst M. Rechelbacher, Aveda has set the standard in the beauty industry, as well as many other industries, on how to infuse both social and environmental responsibility into a company’s culture and core business strategy.

Susan Sarandon and Tim Robbins — Outstanding Public Expression Award
The Outstanding Public Expression award recognizes efforts by a celebrity, style professional or public figure that uses their high profile position to bring attention to pressing social and/or environmental issues. The SSF Board of Directors is delighted to confer the first Outstanding Public Expression Award to not one, but two individuals, Susan Sarandon and Tim Robbins. Perhaps Hollywood’s most conscious couple, Sarandon and Robbins are well known for speaking out on issues ranging from the environment and human rights to politics, AIDS and hunger.

Audrey Hepburn — Style & Substance Award
The Style & Substance Award is SSF's highest honor and recognizes outstanding efforts by a celebrity, style professional or public figure improving the quality of life for children around the world. Because the late Audrey Hepburn originally inspired the Award as an actress and UNICEF Goodwill Ambassador who worked to raise awareness of the plight of children around the world, the SSF Board of Directors has chosen resolutely to present the first Style & Substance Award to Ms. Hepburn through the Audrey Hepburn Children’s fund established in her honor.

Photos from the awards ceremony are available for download at sustainablestyle.org/ossaawards/05gallery.html

About Sustainable Style Foundation
The Sustainable Style Foundation (SSF) is an international nonprofit organization that uses the combined power of popular culture and personal lifestyle choices to address the many pressing social and environmental challenges facing our world. “By combining our efforts across the style industries and giving people the understanding on how they can effect change even with simple choices such as the coffee they drink and the clothes they wear, we will ultimately save this world for our next generation,? says Sean Schmidt, co-founder of SSF.

From fashion, food and film to interior design, architecture, travel, music and more, SSF has designs on making sustainability the most exciting and important style innovation of the 21st century.

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