Sub Pop Records, perhaps best known for its representation of progressive, up-and-coming musical artists, has hopped on the progressive bandwagon itself. Earlier today, the label announced that it has become the first Green-e certified record label company in the United States by purchasing enough Green-e certified Green Tags, also known as renewable energy credits, from the Bonneville Environmental Foundation to equal 100 percent of the company's energy use. Earlier this year, Sub Pop Records’ recording artist Kelley Stoltz released Below the Branches as the first album to be powered by renewable energy and incorporate the Green-e label on its packaging (we've mentioned this before).
"I was made aware of the program by one of my co-workers. I was, quite frankly, shocked by how easy it is to support renewable energy. Green Tags are a simple way for anyone to choose wind energy, which, in turn, lowers dependence on burning fossil fuels for energy," said Jonathan Poneman, president of Sub Pop Records.
We love to hear this kind of news. Sub Pop has been around here in Seattle for a long time (18 years) and has had a really influential presence, finding bands like Nirvana, Soundgarden and Mudhoney back in the day; more recently, they've given rise to The Postal Service, The Shins and Iron and Wine; we sure hope this kind of thing spreads around to such awesome bands.